WSL Partners Up with Hurley for 2018 Tour

WSL 2018 events have started kicking up. We’ve seen Italo Ferreira and Stephanie Gilmore win at Bells. Julian Wilson and Lakey Peterson were triumphant at Quiksilver and Roxy Pro Gold Coast. We were also disappointed however unsurprised that Kelly Slater withdraws from some of these events.

WSL has undergone a lot of major changes since it went under the wing of new CEO, Sophie Goldshmidt. There’s the Founders’ Cup, a possible replacement for the 2019 season, a new schedule and more. We’re still to hear other news for sure, but for now here’s a new one – WSL partners up with Hurley.

“We aim to inspire the next generation of surfers.” – Sophie Goldschmidt, WSL CEO | Photo Credit: The Inertia

Five of the scheduled 11 events will be a collab between the two, and they’re aiming to enrich the experience of surfing fans. How would they do that? By expanding the Hurley Surf Club.

From a press release statement:

“Inspired by the energy created at last year’s Hurley Pro at Trestles, where the region’s up-and-coming surfers received free video coaching, tested new equipment and hung out with the world’s best surfers on site, the WSL and Hurley plan to expand the ‘Hurley Surf Club’ concept to other key global surf communities.”

“Beginning with the Margaret River Pro April 11 – 22, the Hurley Surf Club activation will include an event-site hang-out with a premium view of the live action, outreach to local surf clubs and teams, free video sessions with legends like Rabbit Bartholomew, access to competing Hurley athletes and a give-back component in the surrounding area of each venue. In addition, former WSL Championship Tour surfers like Rob Machado, Brett Simpson, and Yadin Nicol will be on hand to pass on knowledge and make sure the Hurley Surf Club experience is unforgettable.”

Sophie Goldschmidt, WSL CEO, states, “The Hurley Surf Club will be a great opportunity to make our Championship Tour events even more special for young surfers around the world. Through Hurley providing exclusive access to the pro surfers and legends, we aim to inspire the next generation of surfers.”

Hurley Surf Club will sponsor the events at Surf Ranch, Margaret River, Keramas, Rio, and Tahiti.

Jeff Hurley, Hurley Chief Marketing Officer states, “At Hurley, we are always striving to create product and experiences that help people have more fun in and around the water. This is what our new partnership with the WSL is all about. Rather than sponsoring one event for a week or so during the year, we are excited to partner with the WSL in a bigger way throughout the year by helping young surfers around the world have fun, get better and make a positive impact in their community.”

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