Tesla and …Lost’s Limited Edition Surfboard Already Sold Out

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The Tesla-Lost collaboration | Image source: mikeshouts.com

When you’re known for electric cars, lithium-ion batteries and solar panels, it’s only natural that the next branded merchandise you put out would be – a surfboard?

Tesla recently collaborated with famed surfboard manufacturer …Lost to create a matte black and red board featuring an EPS core and made of bio-based epoxy. Their website described it as having “a mix of the same high-quality matte and gloss finishes” used on their cars. The deck is “reinforced with light-weight ‘Black Dart’ carbon fiber, inspired by the interiors in our cars, and featuring tonal logos in subtle contrast gloss.”

As far as surfboard design, one site describes it as being “a contemporary short board scaled up and refined for performance”, with “generous dims and higher volume”, featuring “forward thickness flow, for drive and extreme paddle-ability”.

A buying point for Tesla car owners is that the board will fit neatly inside or outside the Model S, X and 3.

Image source: tesla.com

Only 200 made-to-order units are to be produced, upping the board’s potential value as a collector’s item.

Perhaps Tesla’s most recent merch should come as no surprise after flamethrowers. Certainly, the incongruity of that item didn’t keep it from selling out in days, and Tesla was just as successful this time around. Priced at $1,500 each, the 200 surfboards were snapped up in about a day, gaining the makers a cool $300,000.

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