Titans of Mavericks is one of the most awaited events of World Surf League because it’s when fans witness big wave surfers challenge massive swells while showing their highest level of skills.
Cartel Management however filed for Chapter 11 bankruptcy, which puts the event on hold. They planned on auctioning the Titans for an amount of $1 million but later canceled it. WSL was quick to swoop in and was able to acquire the event and the district permit for $525K.
Fans have been waiting for the official announcement of when the next Titans of Mavericks event will be, and after all the financial and legal matter talks, WSL finally confirmed the event is a go for 2017-2018. Big wave surfers, both men and women, will get to compete again in this risky yet exciting competition. The agreement states that the event has been added to the Big Wave Tour through 2021.
In a press release, WSL CEO Sophie Goldschmidt says, “We’re very pleased with this opportunity to work with the big-wave community in bringing the Mavericks event to life on the international stage. The League has always held a high amount of respect for both the venue and its community as one of the pillars of big-wave surfing. The WSL intends to continue to run the Mavericks event and celebrate the stories of those who steward and surf it through the Big-Wave Tour. This is a huge moment for both the organization and the sport of surfing.”
Meanwhile, Cartel Management will still produce goods and services under the Titans of Mavericks brand. Founder Griffin Guess states, “My primary vision in founding Titans of Mavericks was to allow these special athletes the platform and ability to have a successful career. The event and brand I created generated a global audience for the event unlike anything before and I look forward to the WSL and their leadership continuing the success of the athletes, the event and the Maverick’s community at large.”
WSL Big-Wave Commissioner Mike Parsons also stated in a press release, “Every big-wave surfer and fan on the planet knows that Mavericks holds a special place within this community. It’s one of the best big wave locations in the world, and the opportunity to put it alongside Puerto Escondido, Nazaré and Pe’ahi is massive for the Big Wave Tour. After discussion with the athletes and the Senior Management team, including it in this year’s season was a no-brainer.”
Now with Mavericks added to the Big Wave Tour as the fourth stop, fans could do nothing but wait and watch the chosen titans compete at one of the best big waves in the world. Will the defending champ Nic Lamb get to keep his title? Let’s wait and see.
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