After Paul Speaker announced his resignation last January, WSL has finally found someone to fill the position. London native and sports marketing executive Sophie Goldschmidt will take over the role of interim CEO Dirk Ziff in August. And though Sophie did not come from the surfing industry, she boasts some pretty impressive credentials.
Prior to her new role, Goldschmidt was overseeing the expansion of the NBA league in Africa, Europe, and the Middle East. She then proceeded to become the executive of the Rugby Football Union, and most recently, she was the Group Managing Director of the CSM Sports and Entertainment. A former tennis player herself, Goldschmidt also served the Women’s Tennis Association and was the Sports Marketing Manager of Adidas. Impressed yet?
As the new WSL boss, she “intends to advance various athlete development programs to build authentic interest in the sport in addition to tailoring fan experiences to be as immersive as possible through new formats, live content and other media,” as the press release stated.
In a series of tweets, Goldschmidt expressed her excitement over her new role and on pushing the boundaries of the sport.
She assures everyone that she’s passionate about surfing and she’ll be “focused on bringing this passion to new consumers.” She’s also committed “to protecting the interests of our extraordinary athletes and ensuring that our various athlete development programs are further enhanced,” as noted in her message to the surfing community.
This appointment makes her one of the few female executives to lead a global sports league. And with her experience in the sports industry, WSL is in good hands.
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