John John Florence Signs Contract With Dakine

Florence Will Now Represent Dakine | Photo: Dakine/Nickens

Florence Will Now Represent Dakine | Photo: Dakine/Nickens

After capping off an incredible year with a Vans Triple Crown of Surfing Title, the World Champion John John Florence signed a contract with Dakine.

The new sponsorship deal with Dakine will be geared towards developing signature traction pads, leashes, and a travel board bag. This is an interesting change considering Florence has flown the Astrodeck Flag for a long time.

Although Florence’s Signature Traction pads are still available in the Astrodeck site, he now starts representing Dakine. “Following his most successful surf season – while using Dakine leashes and accessories – Dakine is stoked to have John John officially represent our surf accessory products. With his continued support and insights, we’re focused on creating the best products to meet and exceed his needs,” said Dakine surf marketing director Micah Nickens.

Is this the start of a string of sponsorship deals the Champ will sign in the next few months?