The Billabong Factory in J-Bay has been consumed by fire. The two-storey building was engulfed in a massive fire that has destroyed all Billabong inventory it contained.
The fire broke around past 12am, Wednesday and was extinguished at around 3:30am. Firefighters remained on the scene to conduct damping-down operations until 5am.
Investigation is still ongoing to determine the cause of the fire and the amount of damage involved.
At this stage, it has not been determined how much Billabong inventory has been lost in the fire. All the apparel and hardgoods for Billabong South Africa were stored in that warehouse.
No injuries or casualties have been reported.